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Enforcement Guidance on Absolute Terms in Advertising
Local Title:
广告绝对化用语执法指南
Country/Region:
Chinese Mainland
Competent Authority:
State Administration for Market Regulation
Type:
Guideline
Status:
In force
Release Date:
2023-02-20
Implementation Date:
2023-02-20
Applicable Scope:
Aquatic & aquatic products; Alcoholic products; Bakery food; Beverage; Candy products; Condiment; Egg & egg products; Food additive; Food for special dietary uses; Food for Special Medical Purposes; Food packaging; Frozen drinks; Fruits & vegetables; Grain & grain products; Health food; Infant formula food; Meat & meat products; Milk & milk products; Nutrition fortifier; Oil & oil products; Pet food; Sweeteners; Others; Nutritional Fortification Substances; Feed; Nuts and seeds; Bean and bean products; Edible fungi and algae; Tea
Document
Language Source Title Access
ZH
 Official Enforcement Guidance on Absolute Terms in Advertising
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Enforcement Guidance on Absolute Terms in Advertising
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Summary

The guidelines stipulate the regulatory requirements for absolute terms such as "national", "superlative", and "best" in advertisements.