Thanks to people’s increasing awareness of health and well-being, the sports nutrition market in China has shown a rapid upward trend. The targeted consumers of sports nutrition food are no longer limited to professional athletes but the mass people who make it part of their lifestyle. This could not have been achieved without strong support from China's commitment to national fitness, such as National Fitness Plan (2021-2025) issued by the state council. Also, in 2022, some new food raw materials under public consultation are related to sports nutrition, including CaHMB and arabinoxylan, which are highly possible to be approved this year. All of them illustrate the huge market potential for sports nutrition products.
In this webinar, the speaker will discuss sports nutrition in terms of market opportunities, regulatory requirements such as food classification, competent authorities, labels, claims and import procedures, and suggestions for enterprises.