Thousands of new food products were introduced to Chinese market each year, and label claims become one of the most significant ways to promote the products. However, it is never an easy job to make a compliant claim in China. Some of them are suspected of false advertising, and are eventually deemed as unqualified label.
For imported food products, currently there are two labeling methods, one is directly printing the label on the package (also called integrated label), and the other is to stick white label onto the package. In this webinar, the speaker will analyze the label claims requirements in China and introduce several ways to wisely avoid the potential risks of claims noncompliance.