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South Korea Consults on the GMO Food Labeling Standard
Feb 01, 2021
MFDS proposed to approve "Non-GMO" labels on foods with less than 0.9% GMO materials. Health functional foods (dietary supplement) and livestock products are exempted from labeling the "GMO" labels.
South Korea GM Food Labeling Business Marketing
NEWS

South Korea Cracks down on Sales of Baby Formulas that use False Advertising
Sep 01, 2020
MFDS revealed that over 400 infant formulas have been sold online using illegal advertisements. The business entities in violation would be punished with administrative penalties. This article also indicates the requirements of labeling infant formula in South Korea.
South Korea Infant Formula Labeling Advertising Business E-commerce Marketing
NEWS

Fake Meat Boom Gets Real in South Korea as Major Players Fight for a Stake
Aug 25, 2020
This article shows thhe market overview, the situations of food industry leaders, and the potential of fake meat in S. Korea is presented.
South Korea Market Sales Business Marketing Plant-based
NEWS

South Korea Cracks Down on Health-Related False Advertising of Food Sold Online
May 27, 2020
MFDS revealed the foods sold online advertised as preventives against COVID 19. The food businesses in the violation are punished with administrative penalties. The relevant webpages are either terminated for accessing or deleted.
South Korea Health Food Advertising Marketing
NEWS

Influencer Marketing in South Korea – Trends and Best Practices
May 15, 2020
Influencer marketing is becoming an important part of South Korea digital marketing. Korean consumers are learning from popular influencers Micro influencers have more engagements. Industries of distribution, e-commerce, department stores, online shopping or TV shopping malls adopt influencer marketing more frequently. Naver’s View, Daum’s Brunch and Instagram are the popular platforms in South Korea.
South Korea Business E-commerce Marketing
MARKET

The Impact of COVID-19 on the South Korean Food Sector
May 12, 2020
The catering sector has suffered a significant decline whilst e-commerce has benefited during the COVID19 pandemic. Online sales of food have grown by 92.5%. Demand for beverages, long shelf life food, and functional foods have grown. The "contactless" concept is now driving innovation throughout various links in the supply chain and includes contactless payment, delivery, etc. The government has introduced new preferential policies and regulatory exemptions to stimulate the importation of foods.
South Korea Prepackaged Food Beverage Business Consumer Marketing Product Innovation

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