This report will clarify you the new consumer brands phenomenon in China market, including:
A clear understanding of the concept of "new consumer brands" and key factors driving their vigorous growth.
A profound insight into China's new generation of consumers, which has played an increasingly dominant role in the consumption market.
A comprehensive observation of brand's growth track and their successful methods against the ever-changing consumption patterns.
Rewarding learning of emerging brands in terms of brand positioning, personalization, innovation, and digitalization.
A grasp on definition of a number of buzz words in China market.