This regulation aims to strengthen the supervision and management of food-related live-streaming e-commerce activities, urging relevant operators to implement their primary responsibilities for food safety. The regulation applies to live-streaming e-commerce platform operators, live-stream studio operators, live-stream marketing personnel, and live-stream marketing personnel service agencies engaged in food-related activities within China. It specifies the legal responsibilities and obligations for each party, covering aspects such as operator qualification review, establishment of food safety management systems, risk control, personnel training, consumer protection, and handling of illegal activities.