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As one of the largest economies in Africa, South Africa represents an attractive market for global food and cosmetic brands. However, companies must ensure that their marketing practices comply with local advertising rules in order to avoid regulatory risks and consumer complaints.
In South Africa, product advertising is overseen by the Advertising Regulatory Board (ARB) through the Code of Advertising Practice, supported by industry-specific guidelines such as the Cosmetic Advertising Code of Practice and the Food and Beverage Code. These rules require that all advertising claims be truthful, substantiated, and not misleading, ensuring that consumers are able to make informed purchasing decisions.
To help businesses better understand these requirements, ChemLinked has invited Gail Schimmel, CEO of the Advertising Regulatory Board, to share expert insights into South Africa’s advertising regulatory framework. Join us to gain first-hand perspectives from the ARB and learn how to ensure your marketing strategies align with South Africa’s advertising standards.
Notes:
The webinar livestreaming is freely available to all users. You are welcome to register for and participate in the webinar;
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