Application of Superfood Ingredients in China and Regulatory Requirements

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Lennie Tao
Tuesday , 27th Oct 2020

The concept of "superfood" is going viral in Western countries. Now, this trend has spread to China. In recent years, the industry has increased the application of superfood ingredients in foods and welcomes many new entrants such as Oatly, Nestlé's nesQino, etc. In addition, the outbreak of COVID-2019 also stimulates people's desire for healthier and nutrient-rich foods, which is considered as an opportunity to develop and promote such products.

In this webinar, ChemLinked will take seven popular superfood ingredients as examples and help overseas enterprises understand their application in the market (i.e., whether it can be used in ordinary food, health food or not, etc.), market performance, and regulatory requirements in China. Case studies about popular superfood products will also be given.


1. Introduction of Superfoods

2. Market performance of seven most popular superfood ingredients in China

  • Quinoa

  • Oat

  • Blueberry

  • Chia seeds

  • Flaxseeds

  • Alga

  • Goji berry

3. Application of each ingredient in the market and regulatory requirements

4. Case Studies of popular products

5. Requirements of labeling and advertising

Contact Information

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  • ChemLinked Regulatory Analyst
    Lennie Tao is a food regulatory affairs news editor working at ChemLinked. She graduated from Sichuan International Studies University with a master's degree. Lennie has a vast array of experience and is a regular attendee of China special food training programs and forums. Lennie has a broad range of experience in the food sector, and also has a great understanding of China infant formula regulatory requirements and China health food regulatory requirements.