The concept of "superfood" is going viral in Western countries. Now, this trend has spread to China. In recent years, the industry has increased the application of superfood ingredients in foods and welcomes many new entrants such as Oatly, Nestlé's nesQino, etc. In addition, the outbreak of COVID-2019 also stimulates people's desire for healthier and nutrient-rich foods, which is considered as an opportunity to develop and promote such products.
In this webinar, ChemLinked will take seven popular superfood ingredients as examples and help overseas enterprises understand their application in the market (i.e., whether it can be used in ordinary food, health food or not, etc.), market performance, and regulatory requirements in China. Case studies about popular superfood products will also be given.