Since June, many Chinese cities have found coronavirus on imported frozen food packaging, including frozen South American shrimps, frozen chicken wings, frozen pork, etc.
China has taken measures to realize full-chain, closed-loop, traceable management of imported cold-chain foods to minimize importation risks of COVID-19. Besides, more and more consumers reduce the purchase frequencies for imported frozen food, and rarely even set foot in the frozen area of the supermarket.
Does it mean it would be more difficult for imported frozen food to enter the Chinese market? Are Chinese consumers still willing to buy imported frozen food? ChemLinked regulatory analyst Yilia Ye and market research analyst Shine Hu will share their insights to help foreign enterprises stay tuned on the Chinese market dynamics.