Dietary Supplement Market Trends in South Korea

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Yonghyun Noh

Wednesday , 9th Sep 2020

iHerb Korea Ltd.

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Background

Since the COVID-19 breakout, the demands on vitamins and dietary supplements have surged quickly in South Korea.

It is a right time for ChemLinked readers to discover the supplement market trends of Korea to better understand the market's unique features (e.g. what sectors are on high demands, which players are doing well, which sales channels are doing well, etc.) to set up the right strategies to get into the market.

Contents

Part 1. Market overview

- Growth of dietary supplement in S.Korea
- Effects of COVID-19
- Customers age group: 20‘s & 30’s
- Sales growth generated through Ecommerce, H&B stores, & CVS
- Flood of new products & brands

Part 2. Customer trend

- Increasing interests in supplements
- Self-medication trend
- Reason for buying supplements
- Channels of learning supplements information
- Frequency of shopping supplements
- Considering factors for shopping supplements
- Shopping channels for supplements
- Concerning factors for shopping supplements

Part 3. Product trend
- Products that Korean customers are taking
- Vitamins trend
- Vitamins products
- Probiotics trend
- Probiotics by age group
- Personalized supplement
- Self-diagnosis & Personalized curation
- Inner Beauty
- Stress & sleep care

Part 4. Ecommerce trend
- Ecommerce channels for shopping supplements
- Benefits of shopping online for supplements
- Introduction of iHerb: benefits of Cross-border business

Speaker

Yonghyun Noh

E-Commerce Marketplace Manager

Yonghyun Noh is the E-Commerce marketplace manager of iHerb Korea, a cross-border e-tailer specialized in dietary supplements and natural products headquartered in California, USA. He is responsible for expanding iHerb's presence in the Korea market and the partnership development to acquire new customers from new audience groups. He has over 10 years of multi-national experience in the E-Commerce industry for both local & cross-border businesses such as Qoo10 and WeMakePrice (e-marketplace in Korea) as a category & marketing manager. He also served as global E-Commerce manager of Etude Corporation, a Korean cosmetics company running a makeup brand Etude House to work on the brand's global expansion through E-Commerce.

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