China is the largest consumer market in the world. Since 2013, import consumption was more than 12% of total consumption volume and this number is steadily growing year on year.
In 2019, online consumer market volume was over 20% of total consumer market and this number is expected to be over 25% by 2025.
Several CBEC categories as Fashion, Cosmetics, Health care products, Fresh products are in high demand but official statistics reveal F&B (Food & Beverage) as the most wanted category, especially for users aged 25 to 45 years old who show the greatest purchasing power. The keywords for Chinese consumers interested in buying imported F&B products are Safety, High-Quality, Price and Ingredients.