E-Commerce Landscape and Cross-Border E-Commerce in China

John Piao
Tuesday , 29th Sep 2020
Digiant Global

China is the largest consumer market in the world. Since 2013, import consumption was more than 12% of total consumption volume and this number is steadily growing year on year.

In 2019, online consumer market volume was over 20% of total consumer market and this number is expected to be over 25% by 2025.

Several CBEC categories as Fashion, Cosmetics, Health care products, Fresh products are in high demand but official statistics reveal F&B (Food & Beverage) as the most wanted category, especially for users aged 25 to 45 years old who show the greatest purchasing power. The keywords for Chinese consumers interested in buying imported F&B products are Safety, High-Quality, Price and Ingredients.


1. Chinese Consumer Market Overview

2. Insights of China's Imported Food Consumption

3. E-Commerce Landscape of China

4. Conclusions

5. Q&A Section 

Date Time (GMT+8) World Clock Language
2020-09-29 16:00 ~ 17:00 UK: 09:00-10:00 English
Contact Information

If you have any questions about this webinar, please contact us at:

EMAIL: food@chemlinked.com

TEL: +86 571 8609 4444

  • CEO and Co-Founder
    CEO and Co-Founder of Digiant Global Ecommerce, based in Beijing. He has 14 years of eCommerce Operations and Digital Marketing experience and has led several cross-border transactions between Europe and Asia while at BetterLife Group, Parkland Group and Lenovo.