Indonesia, Southeast Asia's largest economy and a rapidly growing consumer market, has witnessed a surge in demand for health supplements driven by rising health awareness, an expanding middle class, and increasing disposable incomes. With a population of over 270 million and a growing preference for preventive healthcare, the health supplement sector presents significant opportunities for both domestic and international businesses. However, the sector's rapid growth is tempered by Indonesia's stringent regulatory framework, overseen by the Indonesian Food and Drug Authority (BPOM), which mandates rigorous product registration, labeling standards, and marketing compliance.
This webinar will unpack both the opportunities and challenges in this dynamic market. Participants will gain insights into current market trends, consumer preferences, and regulatory challenges, equipping businesses to navigate Indonesia's complex landscape effectively.
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