How to Sell Food via Cross Border E-Commerce into China

Recent years have witnessed the rapid development of CBEC in China. Unlike the traditional trade, products imported through CBEC channel are subject to less regulatory restriction, and it is a very popular choice nowadays for some SMEs to enter into Chinese market.

This webinar provides a detailed guidance on how food products are sold in China via CBEC. The primary sections are nearly all introduced here, such as ecommerce sales & marketing channels, payment issues, delivery, trademark registration and etc. The speaker will also share his professional suggestion about online business for companies of varying sizes.

1. An overview of China's food market

2. China's regulatory requirements when importing food

3. Introduction to cross border E-Commerce

4. E-commerce sales & marketing channels

5. How to get paid (without setting up a Chinese company)

6. How to deliver your products

7. Should I register my trademark?