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Japan is a country with a long life expectancy, where people have a high level of acceptance of "health food" and "health supplements" and have developed a habit of consuming them. Moreover, the population structure has become fixed due to the slowdown in births after the bursting of the bubble economy in the 1990s and the "aging and childless" demographic structure since 2010. While consumer goods have become saturated due to the decrease in the population base, the health food market, which has increased by 900 billion yen due to the increase in the number of senior citizens, still has a great deal of commercial value.
On the other hand, from the latter part of 2022 to 2023, the various restrictions on social interaction, going out, and contact with people after the Covid Epidemic have gradually been eased, and the flow of people and businesses in Japan and abroad has gradually recovered, resulting in a significant increase in sales in healthcare- and pharmaceutical-related channels, including the drugstore channel and convenience stores. The rising awareness of health care and exercise after the new crown has also contributed to the downward ageing of a portion of the health care product user group. With the introduction of new needs and products targeting the younger customer group aged 2-30 years old, such as sobering up and strengthening the body to fight fatigue, beautifying and anti-aging, sleeping and anti-stress, and facilitating the conception, the health food market in Japan has begun to show the possibility of growth.
The Japanese market is an outpost and opportunity point for foreign excellent health food exports to enter ASIA. ChemLinked invited Mr. Yuan, President of REACH24H JAPAN, to analyse the characteristics of this market and summarize the key points of health food compliance, so as to help foreign health food export to Japan effectively.
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