Navigating Health and Nutrition Claims in North America, Europe and Oceania

Health and nutrition claims sell food—but only if you can legally make them! Across North America, Europe, and the Oceania, the rules around what you can claim food for sale are complex, strict, and constantly evolving. This webinar explains how your brand can capitalise on your foods inherent nutritional profile, turning those regulations into a competitive edge. You’ll learn how to confidently use nutrition content and health claims that boost consumer trust and drive sales—without falling foul of the law. From EFSA’s strict pre-approval system in Europe, to FDA rules in the U.S. that require carefully worded disclaimers, to the dual-pathway approach in Australia and New Zealand that lets businesses self-substantiate some health claims under Standard 1.2.7—each market presents both risks and potential. Whether you’re developing functional foods, supplements, or wellness products, this session gives you the know-how to stay compliant, build consumer trust and unlock the marketing potential of evidence-backed health claims.

• Learn how to turn regulation into revenue - Understand how compliant health and nutrition claims can enhance your product's appeal in crowded wellness and functional food markets.  

• Avoid costly missteps in global expansion - Discover how differing requirements - like the EU’s pre-approval regime (EC 1924/2006), the U.S. FDA’s qualified vs. structure/function claims, and FSANZ’s Standard 1.2.7 - affect your go-to-market strategy. 

• Master self-substantiation the right way - Explore how to leverage the self-substantiation pathway in Australia/NZ without triggering enforcement action, especially for general level health claims. 

• Understand the risks of food fraud - Gain insights into how misleading or overreaching health claims can be classified as "food fraud," leading to reputational damage, consumer backlash, and regulatory penalties. 

• Access real-world case studies - See key examples of claims that went wrong to avoid similar mistakes in your own campaigns. 

• Build scientifically credible brand messaging - Understand how to craft claims supported by systematic reviews, human studies, and compliance in different regulated regions. 

• Benchmark against international best practice - Use insights from the EU and U.S. systems to raise your compliance game and position your business as a leader in health-forward, ethically marketed products.

If you have any questions about this webinar, please contact us at:

EMAIL: [email protected]

TEL: +86 (0) 571 8609 4444