Trademark infringement and counterfeited products are increasingly becoming a problem for the economy and for brand owners. Governments have now imposed more legislation for the protection of consumer health and safety, especially in the food and beverage industry, forcing brand owners, their manufacturers and distributors to control their supply chain to avoid health risks, such as with dairy products in China.
In a webinar co-hosted by Chemlinked and Authenticateit, you'll learn about these key issues through a case study presentation:
How can brand owners respond to increasing regulations for consumer health and safety in the food and beverage industry? How can you integrate your stock control systems, including manufacturer and distributor ERP systems, Governments, Customs and other authority networks?
How do you enforce your trade and distribution policies globally, understand and manage the trade flows of your products and counterfeited products?
How do you enable your consumers worldwide to verify in real-time that the product that they are about to purchase is your authentic product? How do you engage with your consumers about important product recalls and provide them with relevant marketing information?
