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Jeffrey Towson

Articles (1)

Forget Luckin. Starbucks’ Most Interesting China Competitor is HeyTea:Beverage Marketing Strategy in China
Aug 02, 2019
So Luckin Coffee has gone public and there are big questions about their revenue growth vs. operating losses. They are building an F&B business fast and aggressively against still unclear demand. But HeyTea is the Starbucks challenger I am keeping an eye on. They have long been referred to as the “Starbucks of tea”. And they have a big tailwind that neither Starbucks nor Luckin has – the fact that Chinese consumers really love tea. I recently visited a couple of HeyTea stores in Beijing and sat down with Joy Tan, the Chief of Staff at HeyTea. I came away with 6 reasons why HeyTea is worth following.
Chinese Mainland Beverage Marketing

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