In 2019, amidst the backdrop of China's consumption upgrade, we witnessed the emergence and resurgence of both new food brands and established enterprises. Of particular relevance to international stakeholders was the continued upward trajectory of import volume and value statistics, and the roll-out of several high-level policies designed to further facilitate inward trade and stimulate continued consumption.
As China’s love affair with healthy living continued to shape consumer preference and product development, we were treated with the launch of several highly innovative and well-received products. We saw the launch of Miss Zero’s meal replacement products, plant-based meat substitutes from Shuangta, a raft of innovative clean label beverages, and various iterations of the value-added dairy theme, such as protein-fortified yogurts, sports nutrition and much more. Three Squirrels continued its meteoric rise to dominance in China's snack segment, recording a staggering 1.05 billion RMB sales in 24 hours during China’s double 11 festival, and ranking number 1 in total snack food sales for the seventh consecutive year.
For this webinar, ChemLinked has selected the most important market events affecting six segments of the food sector: infant formula, complementary food for babies/infant/toddlers, etc., dairy products, health food, snacks, and sports nutrition. We will showcase essential data and offer our insightful perspective on the key trends shaping growth, product development, and consumer preference in China's food sector. We will provide case studies that encapsulate crucial strategies adopted by successful brands in China's market and which can be utilized by brands currently operating in or considering entering the Chinese market.