Jocelyn Sun is a market research analyst working at ChemLinked and mainly focuses on the FMCG industry. She graduated from the Queen Mary University of London with a master's degree in marketing. Extensive experience in attending industrial conferences (China Dairy Products Annual Conference, CIIE, etc.), and having been invited to speak in influential forums (FHC, CBBC, etc.). Through direct dialogues with industrial professionals, Jocelyn has been keeping pace with and possessing an in-depth understanding of new-concept products, especially plant-based protein, FSMP, anxiety relief products.