How do international brands develop & operate an e-commerce store in China?

FREE

Jocelyn Sun

Tuesday , 23rd Jun 2020

ChemLinked

DOWNLOAD PPT(EN)

Background

This webinar is packed with content, including an overview of the various platforms frequented by FMCG brands in China to practical advice on how international brands can optimise their online performance, as well as a case study on China's upcoming 618 Shopping Festival.

Contents

Part 1 China E-commerce Market Overview

Part 2 How do FMCGs perform in e-commerce?

Part 3 Different Modes of E-commerce Platforms in China

Part 4 Is your brand ready for an e-commerce store?

Part 5 Suggestions

Part 6 Q&A

Contact Information

If you have any questions about this online course, please contact us at:

EMAIL: food@chemlinked.com

TEL: +86 571 8609 4444

Speaker

Jocelyn Sun

ChemLinked Brand Strategist

Jocelyn Sun is a brand strategist providing market entry and localization consultancy services, from market entry (general trade and cross-border e-commerce), online store opening, distributor selection to long-term operation and management. Jocelyn graduated from the Queen Mary University of London with a master's degree in marketing. She used to be an FMCG regulatory and market research analyst, and this experience makes her establish systematic importation procedure knowledge. Jocelyn possesses extensive experience in attending industrial conferences (China Dairy Products Annual Conference, CIIE, etc.), and has been invited to speak in many influential forums (FHC, CBBC, etc.).

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