Food Compliance
Intelligence & Solutions

Trust-Lane: A Smart System to Accelerate China Market Access and Enhance Customer Confidence

FREE
Gennady Volchek, Alex Wang, Pam Whitfield
Thursday , 3rd Mar 2016
Peloris Global Sourcing
Background

This webinar aims to demonstrate the system "Trust-Lane" comprehensively by highlighting its important role in brand protection, China regulatory compliance promotion, as well as China border clearance and market access acceleration. 

The "Trust Lane" platform is a unique 'best practice' platform that utilizes leading edge serialisation technology, highly reputable and independent Quality Assurance and food accreditation services with an innovative 'End to End' supply chain and 'China Priority Border Clearance' service provider to deliver confidence of supply for the China retailer and confidence of product quality and authenticity for the China consumer. This in turn promotes brand confidence and increases sales for the brand owner and manufacturer and delivering brand protection.

The 'Trust Lane' provides Market Access to mainland China delivering Priority Border Clearance and absolute certainty for the Manufacturer, Brand Owner, China CIQ, Retailer and the China Consumer that the product being sent to China is compliant with regulations, arrives in optimum condition with total Food Safety assurance and is cleared through the border as quickly as is possible guaranteed, every time, 100% of the time! 

It has been developed through the collaboration of Authenticateit (AIT), a cloud based track and trace system, AsureQulity InSights (AQ), a NZ Government owned food safety and quality company and Peloris Global Sourcing (PGS), an organisation who manages the integrated border clearance channels to ensure a consistent and priorities border clearance. 

Contents

The webinar will demonstrate how Trust-Lane works and its functions delivered by AIT, AQ and PGS 

  • Prepares or validate brands readiness for export to China

  • Ensures guaranteed boarded clearance

  • Helps meet compliance 

  • Protects brand from counterfeiting and grey import

  • Boosts marketing, consumer engagement and makes brand local through integration with WeChat and Weibo

Speaker
  • Founder and CEO
    Gennady is a multi-talented professional, responsible for the management of Authenticateit’s product development, intergovernmental relationships, and sales. Previous to his establishment of brand protection platform, Authenticateit, Gennady worked across a multitude of industries, including content broadcasting and telecommunications; helping him bring a solid foundation of varied experience to his role within the company.
  • Executive Director
    Alex is a senior supply chain expert with over 18 years of extensive experience gained at first-tier companies across Asia. He has broad background combining technical supply chain background, process knowledge and functional expertise contributing towards a considerable professional expertise.
  • Business Manager
    Pam has worked in both technical and project management roles within the food industry in New Zealand and Australia for the past 13 years. She is focused on supporting businesses to communicate their product safety and quality credentials to consumers in order to enhance trust and value. Pam manages inSight™, a consumer assurance brand and system developed by New Zealand Government-owned certification and testing company, AsureQuality. inSight™ enables producers to showcase independently verified supply chain information and product claims to consumers at point of sale.