This webinar aims to demonstrate the system "Trust-Lane" comprehensively by highlighting its important role in brand protection, China regulatory compliance promotion, as well as China border clearance and market access acceleration.
The "Trust Lane" platform is a unique 'best practice' platform that utilizes leading edge serialisation technology, highly reputable and independent Quality Assurance and food accreditation services with an innovative 'End to End' supply chain and 'China Priority Border Clearance' service provider to deliver confidence of supply for the China retailer and confidence of product quality and authenticity for the China consumer. This in turn promotes brand confidence and increases sales for the brand owner and manufacturer and delivering brand protection.
The 'Trust Lane' provides Market Access to mainland China delivering Priority Border Clearance and absolute certainty for the Manufacturer, Brand Owner, China CIQ, Retailer and the China Consumer that the product being sent to China is compliant with regulations, arrives in optimum condition with total Food Safety assurance and is cleared through the border as quickly as is possible guaranteed, every time, 100% of the time!
It has been developed through the collaboration of Authenticateit (AIT), a cloud based track and trace system, AsureQulity InSights (AQ), a NZ Government owned food safety and quality company and Peloris Global Sourcing (PGS), an organisation who manages the integrated border clearance channels to ensure a consistent and priorities border clearance.