Pam has worked in both technical and project management roles within the food industry in New Zealand and Australia for the past 13 years. She is focused on supporting businesses to communicate their product safety and quality credentials to consumers in order to enhance trust and value. Pam manages inSight™, a consumer assurance brand and system developed by New Zealand Government-owned certification and testing company, AsureQuality. inSight™ enables producers to showcase independently verified supply chain information and product claims to consumers at point of sale.