We are delighted to invite you to attend the CBBC Food & Drink Policy Briefing. This event will cover the latest regulations for food labelling and manufacturer registration, as well as marketing trends for 2020. We welcome you to join us! 


Agenda  

• 08:50 Registration 
• 09:00 Topic One: Understanding the latest rules for food labelling and manufacturer registration – Qimei Peng, Food Regulatory Analyst, REACH24H Consulting Group 

Outline: This briefing will introduce drafts of the Administrative Provisions on Registration of Overseas Manufacturers of Imported Foods and Food Labelling Supervision Administrative Measures.  

• 10:00 Topic Two: Why does New Retail matter? Reveal marketing trends in China for 2020 – Dawa Liu, Chief Operations Officer, UMI International 

Outline: This briefing will show attendees how to decode Chinese consumer trends; introduce the three keywords of the retail business in 2019 (rural markets, live-stream E-commerce, and KOL economy); and discuss future directions and how UK companies can seize this opportunity for growth. 


Speaker Profiles

• Anne (Qimei Peng) is a food regulatory analyst with expertise in China’s food regulations, food importation processes, and related requirements. Her primary strengths cover the regulatory requirements of infant nutritional products, dairy products, health and nutritional foods, and food and beverages for special medical purposes in China. 
• At UMI, Dawa Liu is responsible for developing distribution and marketing strategies in line with the brand’s growth and strategic plans in China. Dawa has several years of experience in CBEC and brand marketing services. She holds a bachelor’s degree in Marketing and a master’s degree in International Relations. She has previously worked for the Dublin Chamber of Commerce and JUMORE Holdings Corporation.