Food & Beverage Innovation Forum 2020 (FBIF2020)

8 Jul 2020 - 10 Jul 2020
Hangzhou International Expo Center
Simba Events
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FBIF2020 and Food Show, themed as “Technology•Revolution”, will be held in Hangzhou International Expo Center (Date: July 8-10), building communication platform for global elites, scientists, leading companies, investment institutes and startups. During FBIF2020 forum, industry trends will be discussed from the perspectives of corporate strategy, product, marketing, packaging and M&A. In addition, the industry benchmarks will be awarded through series of FBIF2020 awards and more innovative practices can also be found in Food Show.

The forum has been delayed due to the coronavirus outbreak, please stay tuned with us for the latest updates. You can also check at the forum's official website:

About FBIF forum
-Plenary Session
Can tech companies succeed in the world of food industry? What kind of impact it may bring to the food industry? Ralf Huebenthal, Head of Information Technology - Greater China Region, Nestle, Lisa Deng, VP, China Strategy & Business Development, Greater China Sector, PepsiCo (China) Limited and Xing Liu, Partner, Sequoia Capital China have confirmed to discuss. Are we reacting quickly enough and collaborating at a rate that can truly transform the industry? Joost Vlaanderen, President, Greater China, Mondelēz International and Dr. Shell Huang, Vice President, Asia Pacific R&D, The Coca-Cola Company will join the discussion.

-Product Innovation
Topics over alternative meat including plant-based and cell-based meat, will be specially introduced in this year’s Product Innovation subforum. Experts from academia and leading companies will share the progress in cell-based and plant-based meat. Chris Dammann, PHD, Co-Founder & CTO, BlueNalu, Inc., Yuki Hanyu, CEO, IntegriCulture Inc., Luke MacQueen, Research Associate, Harvard University, Kevin Pan, Founder, Multus Media will join the cell-based meat session. Protein innovation will be discussed not only about dairy products but also plant-based alternatives. In addition to that, beverages including coffee, tea, juices and low alcoholic beverages, and snacks are also among the topics.

-Marketing Innovation
Marketing Innovation subforum will center on trends and technologies, channels and brand cases. We will pay great attention to the New Era of "Channel Makes Perfect" strategy and in particular the eye-catchy smart moves of social ecommerce. How to plant a seed for social e-commerce through content marketing? Brand marketing cases supported by cutting edge technologies will also be covered.  

With the growth of Innopack Forum and Marking Awards, we have witnessed the changes of food companies from lacking awareness of food packaging to starting to care about their packaging and make actions. Besides looking good, how do designs visualize ideas of high-end, sustainability, fashion, and improving consumer experience? Listen to the speech of Steven Llewellyn, Design Director, The Coca-Cola Company to learn how to create package-centered marketing campaign. Learn from Hernán Braberman, Partner and Executive Design Director, Tridimage to harness the power of 3D Branding to express brand stories. In addition, welcome to discuss the rise of Chinese fashion in the F&B Industry.

-Food & Money
Thomas Sineau, Senior Intelligence Analyst, CB Insights will interpret changes in the consumer market globally with brand cases and forecast future trends. Jeacy Yan, Partner, IDG Capital and Xiaoxian Lin, Founder, Xiaoxiandun have confirmed to join the discussion of how to make startups stand out from the perspectives of product and brand, channels and the supply chain. Tim Xi, Chairman, New Hope Dairy and President, Grass Green Group will share his opinions on the empowering Investment to create phenomenal brands.

About FBIF series of awards
This year, we reorganize the FBIF series of awards. Collaborating with global juries and optimizing the evaluation model, we expect to find the benchmark, shape the model, and promote the development in all aspects of the food industry. The series awards include Marking Awards (MA), a global F&B packaging design award; Wow Food Awards (WFA), a global F&B creative product tasting and evaluation competition; Ace Ranking, series of ranking projects serving F&B industry initiated by FBIF) and “Hi Founders” F&B Start-up Pitch Competition.

About Food Show
FBIF2020•Food Show, next to the FBIF forum, will enlarge the exhibition area to 9700 squared meters accommodating around 200 exhibitors. It will present the business exhibitors in a more interactive way and help exhibitors communicate with visitors better.
In addition to the popular activities such as MA Global F&B Gallery presenting global top 50 F&B packaging, the brain-storming Foodtalks, and the Hello Foods Market, four brand-new theme activities will offer you more immersive experience: Food As Art illustrating disruptive and aesthetic food creation, Explore 2020 forecasting future industry trends, Wow Food Tasting Zone offering innovative new products to enjoy, Circular Reaction exploring the future of circular economy with the focus on the sustainable innovative products.