With over 12 years of experience as an entrepreneur and consultant based in China, Louis-Olivier has built a strong background in international trade. Notably, he helped orchestrate the exportation and commercialization of various brands across Asia. His on-the-ground experience and passion for international business led him to act as a facilitator between Western and Asian companies in various industries, including food and beverage and technology. Now in charge of the business development for OPTEL GROUP, his knowledge of the Asia-Pacific market allows him to better help companies implement digital traceability in a way that directly adds value to their brand. As the “traceability technology evangelist”, Louis-Olivier promotes the benefits of digital traceability and support companies of all sizes to better leverage this powerful technology.