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China Digital Consumer Trends 2019

  •   11 Oct 2019
  •    Anne Peng
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    • China Digital Consumer Trends 2019

    • Author: Mckinsey Digital
    • Update date: 2019-10-11
    • Publish date: 2019-10-11
    • Language: English
    • Format: Electronic Edition (Adobe PDF)
    • Pages: 24
    • Price: Free


    Challenges such as the slowing growth of online retail sales and the rising sophistication of consumers are upping the ante for consumer-facing companies in China. This report published by Mckinsey analyzes several digital trends and challenges in China based on survey statistics.


    Trend #1 Creating an omnichannel shopping experience
    Trend #2 The rise of social commerce
    Trend #3 Reaching young consumers in lower-tier cities
    Trend #4 KOLs and KOCs
    Trend #5 Rethinking shopping events & discounts


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