After graduating from The University of Queensland, Lynn joined REACH24H Consulting Group. Lynn has more than 10 years regulatory compliance consulting experience in the chemical, food and cosmetic industries. 5 years ago, Lynn explored the Cross-border E-commerce business and started a subsidiary e-commerce company of REACH24H, focusing on collaboration with overseas companies and helping brands enter China through CBEC.
Lynn has successfully introduced a number of overseas cosmetics and food products to incubate and operate on the content-based e-commerce platforms reaching an annual sale of over 100 million RMB. Currently, Lynn is mainly operating Holland & Barrett, a UK Leading food supplement brand, and Daewoong, a well-known Korean health food brand.
With a master's degree in food science and engineering from Zhejiang University of Technology, Ms. Wang has spent years researching policies and regulations connected to food contact materials and articles in China, as well as food contact regulations in EU and the USA. As a Food Contact Regulatory Consultant, she has provided professional compliance analysis and customized solutions for enterprises from different areas and assisted multiple businesses to complete their applications for new substances in China.
Noora graduated from Zhejiang University with a master’s degree and is an expert in China’s pet food and pesticide sector. She has spent years analyzing feed policy and China’s pet food market, and has a deep understanding of Chinese pet food regulations, registration requirements and the overall market environment. She has extensive knowledge and expertise in imported pet food registration.
Elyse Chen obtained a Master’s degree in food science from China Agricultural University and has an in-depth understanding of Chinese health food regulations. 7 years working experience in health food registration and filing has made Elyse an expert in this area. Up to now she has taken charge of more than 50 health food registration and filing cases and assisted multiple enterprises to successfully enter the Chinese market.
Severus is the BD manager of the Food & FCM Division in REACH24H. Severus holds a Bachelor of Science in Bioengineering and Master of Food Engineering. Severus is the main person responsible for infant formula, FSMP and health foods technical cases. Severus has a proven track record of understanding client requirements and is capable of building highly effective customer relationships.
Katniss Fang is a senior branding and operation specialist of Shanghai ProMassey Management Consulting Co., Ltd. She has worked with all of China's top 3 e-commerce companies and has developed successful China market brand strategies and marketing plans for several large multinational companies. Katniss has deep insight into Chinese e-commerce management and focuses on providing comprehensive operation plans to help brands achieve sales.
Ye Chen graduated from University College London with a master's degree and now works as a research analyst with ChemLinked Market Team. She mainly tracks the latest market changes about imported consumer goods in China and the rest of the Asia Pacific area and has published many market analysis articles on the website & provided customized consulting services for clients. Her research and opinions are often quoted by other overseas and domestic media.
Areas of expertise: cosmetics, food, DTC brands, clean beauty, health food, dairy, marketing strategies, fashionable trends, perfume, luxury products.
Based on the above ideas, Label bank is thriving to be a reliable source of help, contributing to our societies by allowing people to choose foods with higher quality and tastes.
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