China Kids Expo is held on October 19-21, 2016 with even more international brands gathering with highly qualified buyers, distributors and retailers from China. In the exhibition, Reach24h will cooperate with Koelnmesse to organize the biggest event -2016 CKE Maternal Safety and New Commerce Forum. It estimated that attended enterprises in the exhibition are more than 1700, mainly are overseas brands. The famous e-commerce platforms like Tmall, Babytree, Mia all will attend the forum.
Agenda：
Registration 9：30
The first half day
9:20- 9:30
Theme：Opening Speech
Speakers：CEO of the Organizers
Content： Opinion of the industry
9：30-10：10
Theme： China maternal and infant market data Research Report
Speakers：Analysys，Yashili
Content： With the opening of Chinese two child policy, China undertake a new baby population growth, maternal and child products have the potential of developing. First financial data give a presentation of how to use big data in maternal and child market.
Topics：
1) 2016 China maternal and infant market data Research Report (Analysys)
2) Case studies of overseas’ mother-infant brands (Yashili)
10：10-10：50
Theme： Consumer behavior analysis of maternal -infant products in China
Speakers：Tmall
Content： Let brand and distributors deeply understand the Chinese market by consumer psychology.
Topics：
1) China's largest maternal-infant online B2C platform consumer behavior data report;
2) 2016-2017 maternal- infant consumption trends
10 mins rest
11：00-11：30
Theme：Online and offline business channels how to help brands achieve their business objectives by big data analysis? (Panel discussion)
Speakers：Huashang, heinz, SOCILONE
Content： Brands how to segment the one trillion level of China's maternal and child market
Topics：
1) What are the difficulties and challenges of the brand in terms of the E-commerce customers’ big data?
2) How does Huashang help brands cope with these puzzles and challenges?
3) Cases of using big data to help brands improve their business performance.
4) How to look at the change from the "flow centric" to "consumer centric" phenomena?
The second half day
10:00- 11:00
Theme： New business model of maternal-infant brands
Speakers：Mum.cn，Mr. Du（Former vice president of operations, Mia）
Content： In the Internet plus era, business has new model.
Topic：
1）How the maternal-infant brands expand their market in China ；（Mr. DU）
2）How to conduct the Wanghong economy；（Babytree）
11:00- 12：00
Theme： Safety" value of maternal and infant brand
Speakers： Consumer reports, OkOer
Content： Compared to 70’s parents, 80&90’s parents pay more attention to the product quality and safety.
Topic：
1) Security is the key value: significance of consumer product safety (the eyes of maternal consumer reports editor )
2) The role of third party evaluation to the construction of the safety of maternal -infant brand
Concluding remarks
Please view the details of the forum from here.
