Elyse Chen obtained a Master’s degree in food science from China Agricultural University and has an in-depth understanding of Chinese health food regulations. 7 years working experience in health food registration and filing has made Elyse an expert in this area. Up to now she has taken charge of more than 50 health food registration and filing cases and assisted multiple enterprises to successfully enter the Chinese market.
Noora graduated from Zhejiang University with a master’s degree and is an expert in China’s pet food and pesticide sector. She has spent years analyzing feed policy and China’s pet food market, and has a deep understanding of Chinese pet food regulations, registration requirements and the overall market environment. She has extensive knowledge and expertise in imported pet food registration.
With a master's degree in food science and engineering from Zhejiang University of Technology, Ms. Wang has spent years researching policies and regulations connected to food contact materials and articles in China, as well as food contact regulations in EU and the USA. As a Food Contact Regulatory Consultant, she has provided professional compliance analysis and customized solutions for enterprises from different areas and assisted multiple businesses to complete their applications for new substances in China.
After graduating from The University of Queensland, Lynn joined REACH24H Consulting Group. Lynn has more than 10 years regulatory compliance consulting experience in the chemical, food and cosmetic industries. 5 years ago, Lynn explored the Cross-border E-commerce business and started a subsidiary e-commerce company of REACH24H, focusing on collaboration with overseas companies and helping brands enter China through CBEC.
Lynn has successfully introduced a number of overseas cosmetics and food products to incubate and operate on the content-based e-commerce platforms reaching an annual sale of over 100 million RMB. Currently, Lynn is mainly operating Holland & Barrett, a UK Leading food supplement brand, and Daewoong, a well-known Korean health food brand.
Graduated from Central South University, Mr. Alex Chen is proficient in trade with Japan and Cosmetic and food regulations. As an elite manager of REACH24H, Alex has provided service for MT Cosmetic,TOFU-MORITAYA, Yakult, Marubeni, Kewpie, Kobayashi and other famous Japanese enterprises. More than 8 years' work experience has made Alex a master in international cosmetic, food, trade and related products.
Yuanzhao Yu, graduated from North Carolina State University with a master's degree in food science, is now working as a food regulation specialist in REACH24H Consulting Group. 8-year's working experience in the infant formula sector has afforded him unique insights in this sector.
Tilleke & Gibbins is a leading Southeast Asian regional law firm with over 190 lawyers and consultants practicing in Cambodia, Indonesia, Laos, Myanmar, Thailand, and Vietnam. They provide full-service legal solutions to the top investors and high-growth companies that drive economic expansion in Asia.
Established in Bangkok in 1890, they have since grown into the largest independent law firm in Thailand and a leading international firm across Southeast Asia due to their commercial focus, local knowledge, and extraordinary service.
Marcus Sohlberg is co-founder of Export2Asia.com (https://www.export2asia.com/), a website that help SMEs better understand how to start selling online to consumers in Mainland China. Previously Marcus worked as a Sales Manager in Shanghai, and now he is mainly engaged in cross border E-commerce sector in China. His broad experience has afforded him unique insight on CBEC operation in China.
Ms. Laura Wang is proficient in Chinese food regulations especially regulatory issues of registration of new raw materials, additives and food contact materials. She also has extensive experience in providing food consultations for various companies around the world. Years of regulatory compliance experience and close ties with authorities have made Laura the expert and REACH24H China's foremost private agency on regulatory compliance issues relating to exportation of food and food related products to China.
Ms. Eleanor Tan obtained Master’s degree of food science from Zhejiang University and is one of the senior regulatory experts in the food compliance team of REACH24H.
She is proficient in Chinese food regulations and has extensive experience in providing food consultations for various companies around the world.