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Monthly Digest: China Food Sector in June 2020

Keywords: 618 Shopping Festival, NFC juice product.

Industry Focus

  • 618 Shopping Festival

Platform

Sales Value(billion   RMB)

Performance in live-streaming   sector

Tmall

698.2 (Ranked No.1)

15 livestreaming   shows created over 100m RMB sales value.

JingDong/JD.com/JD

269.2 (Ranked No.2)

18 livestreaming shows brought over 100m   RMB sales value;

83 livestreaming shows brought over 10m   RMB sales value.

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