1. Home
  2. Market Insights

2018 Q1 China B2C Market for Dairy Products

  •   25 Sep 2018
  • 461


  1. The rate of growth in the B2C dairy market has decreased since 2018.
  2. Sales of liquid milk products and infant formula have maintained a steady upward trajectory.
  3. B2C market for overseas infant formula has maintained excellent growth rates.
  4. In the ecommerce sector the dominance of JD and Tmall has continued.

Here is a quick review of China’s online B2C market for dairy products in the first quarter of 2018. Statistics are collected from major ecommerce platforms by Syntun (a research company) as reference.


Anne Peng

Chemlinked editor, has expertise in food regulation, especially in functional drink, health food and infant formula sectors.
Linkedin profile: https://www.linkedin.com/in/anne-peng-qimei


Could you please clarify the % split between Domestic and Overseas share in Part 2: Infant formula? The graphic shows Overseas share at 36.7%, however the text states "In 2018 Q1, domestic interests were able to claw back some market and sit at 36.7%". Thank you
Wednesday, 10 October 2018
Sorry, it's a mistake in this infographic. What I wanna express is: in 2018 Q1, imported infant formula claw back some market and sit at 36.7%, which means Chinese market for overseas infant formula is brighter than last year seem from the data.
Thursday, 11 October 2018
Hi Anne, thank you for the reponse! I just want to be 100% sure I understand correctly - so you confirm that the figure for Q1 2018 domestic share is 63.3% and imported share is 36.7%? Because it still says the sentence in the graphic "In 2017 Q1, the market shares of overseas and domestic infant formula were 76.1% and 23.9% respectively", which would contradict your conclusion in the next sentence. The other reason I just want to be 100% is because you later write: "The market shares of Wyeth, Friso, Abbott and Nestle decreased by several percentage points compared to 2017 Q1." If, as you write in your comment, imported IF clawed back some market share, this means that these Multinationals lost the market share to other imported IF brands and furthermore domestic companies also lost share to other imported IF brands? Thank you in advance for your help. Claudia
Thursday, 11 October 2018
Thank you for the question, Claudia. I would like to correct the expression that I confused you: In 2017 Q1, the B2C market share of domestic infant formula is 76.1%, and imported 23.9%. In 2018 Q1, domestic 63.3% and imported 36.7%, so the market of imported infant formula claw back. And as to your second question: I think you are right. The market shares of Wyeth, Friso, Abbott and Nestle decreased, but that of Aptamil, Meadjohnson, Nutrilon, A2 increased. From a macro perspective, the overall market share of domestic IF decreased, and the overall market share of imported IF increased. The statistics provided by Syntun Ltd. is for your reference. Thank you, Claudia, If you have further questions, you can email to anne@chemlinked.com
Wednesday, 7 November 2018