- The rate of growth in the B2C dairy market has decreased since 2018.
- Sales of liquid milk products and infant formula have maintained a steady upward trajectory.
- B2C market for overseas infant formula has maintained excellent growth rates.
- In the ecommerce sector the dominance of JD and Tmall has continued.
Here is a quick review of China’s online B2C market for dairy products in the first quarter of 2018. Statistics are collected from major ecommerce platforms by Syntun (a research company) as reference.