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Vietnam Introduces Draft Guidelines on Claims for Foods

May 15, 2026
Lennie Tao
1. On May 13, 2026, Vietnam released a draft TCVN on food claims for public consultation until July 13, 2026.
2. The draft sets rules for prohibited, misleading, and conditional claims, covering terms such as natural, organic, Halal, and nutrient-related statements.
3. Food businesses in Vietnam should review labels, packaging, marketing, and claim substantiation to prepare for the new compliance benchmark.

On May 13, 2026, Vietnam's Ministry of Science and Technology released a draft national standard (TCVN) titled "Guidelines on Claims for Foods" to solicit public comments.1 This draft aims to establish fundamental principles to prevent misleading, false, or deceptive descriptions or presentations of food products, ensuring that consumers are not misled about the true nature of the food. The deadline for providing feedback on this draft is July 13, 2026.

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