An Overview of the Coffee Market in China and How E-commerce Can Help Overseas Coffee SMEs

To help overseas coffee SMEs expand their business and increase profits, this article introduces how overseas SMEs can enter China by leveraging the e-commerce. Carlos Aldeco Reyes-Retan & Melissa Jamin Beyer once raised this strategy¹ in 2021, who served as Mexican officials and participated in the negotiation of various agricultural products that gained sanitary access to China in the period 2014-2019. Carlos Aldeco Reyes-Retan introduced that E-commerce has grown so well in China, that to some extent the middlemen can be eliminated, which is absolutely a strong attractive point for overseas coffee enterprises as the profit can be raised directly. But how’s the market potential of coffee products in China? Do people prefer to buy coffee products via e-commerce platforms? How to enter China via e-commerce platforms? How to ensure compliance? Answers are given in this article.