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Plant-Based Foods in China: Market Trends and Projections

Earlier in 2016, the Chinese government released dietary guidelines, aimed at improving public health and mitigating environmental impact. This guideline recommends an upper limit on meat and poultry consumption of 75 grams per day[1], and proposed to reduce the minimum recommended daily intake value from 50g to 40g. However, the reality is that the average meat consumption in China is far higher than guidelines predict.

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