Health Foods (Functional Foods) in China: Regulation & Market Dynamics

On Jan. 8th, 2019, the State Administration of Market Regulation (SAMR), along with 12 other government ministries and agencies, jointly launched a nationwide 100-Day Campaign to crack down on illegal practices involving health products.

After this, a series of laws and regulations on health food were issued, including labeling, advertising, onsite inspection, etc. significantly increasing the administrative and regulatory compliance burden of stakeholders in China’s health food sector.

This webinar will offer a basic definition & classification of health food and offer some insight on the implications and impact of China's 100-Day Campaign. The focus of the webinar is detailing the latest updates to health food regulations and changes in market access requirements and impact on market dynamics.

1. Background

• Definition & Classification

• China’s 100-day Health Food Crackdown

2. Regulations updates

• Differences between registration & filing

• Cancelation of some functions

• Expansion of raw materials

3. Market voice

• Consumer demographics

• Consumer demand and purchasing preference

• Food ingredient trends

• Major industry players

4. Q&A session