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China Embarks on 100-Day Campaign to Regulate Illegal Practices Involving Health Related Products

False promotion, production and sales of counterfeit health products are the focus of newly implemented joint action campaign involving several ministry level authorities. The optimization of China’s health product regulation system is a major government policy focus precipitated by a high profile case of false functional advertising involving the unnecessary death of a 4 year old girl suffering from cancer.

On Jan. 8, 2019, 13 departments including SAMR, MIIT (Ministry of Industry and Information Technology), NHC and MOC (Ministry of Commerce) held a teleconference in Beijing, to iron out details on their respective roles and responsibilities in an intensive 100-day government inspection and rectification campaign to crack down on illegal practices (such as false advertising, counterfeit or substandard products) involving health food products in China.

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