Just one day after the implementation of Detailed Rules on the Implementation of Technical Evaluation on New Functions and Health Food with New Functions (Trial) (read CL news for the interpretation), BYHEALTH, one of the giant health supplement companies based in China, submitted an application for the new healthcare function “helping maintain normal platelet aggregation function, which is beneficial for blood flow health” on August 29, being the first mover under the new management mechanism.
Since 2015, By-Health has been researching this new function by using the water-soluble tomato concentrate Fruitflow® (lightly oxidized tomato). Over nearly eight years, the company invested tens of millions of dollars working to substantiate the benefits to platelet function and blood flow. Research results have been published in authoritative international journals including the Journal of Functional Foods and Frontiers in Nutrition.
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