China Implements New Recall Regulations for Cross-Border E-Commerce Foods

On February 13, 2026, China's State Administration for Market Regulation (SAMR) and the Ministry of Commerce (MOFCOM) jointly issued new rules to strengthen the recall process for food products sold through cross-border e-commerce (CBEC) retail channels. The new regulation, titled Announcement on Further Strengthening the Supervision of the Recall of Cross-Border E-commerce Retail Imported Foods (2026, No. 1)¹, establishes a clear framework for stakeholders' accountability. It mandates that overseas e-commerce food businesses appoint a domestic entity in mainland China to manage and execute product recalls. This measure is designed to close a regulatory gap where many imported products lacked a local service channel for addressing safety issues.