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China Unveils Health Food Naming Guidelines 2019

Health foods are named using three different identifiers specifically the brand name, the generic name and the attribute name. The most important factor to consider when naming a health food is the accuracy of the name used and ensuring that each of the three identifiers matches corresponding regulations. Product names cannot indicate disease prevention or therapeutic efficacy.

On Nov. 12, 2019, China SAMR promulgated “Health Food Naming Guidelines 2019”, which applies to all health food subject to registration or filing in China. This regulation stipulates that all product names must be accurate and cannot indicate any disease prevention or treatment function. Besides, one registered/filed product formula can only be associated with one product name.

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