According to “2020 China Milk Quotient Report” jointly issued by China Dairy Industry Association, China International Exchange and Promotion Association for Medical and Healthcare, and Friesland Campina on May 28, China’s 2020 Milk Quotient increased to 62.7 (2 points higher than 2019), indicating that Chinese consumers are more receptive to consuming dairy [1].
Milk Quotient is used to evaluate consumer understanding and consumption capability from the perspectives of milk consumption awareness, knowledge, and purchasing behaviors. Although overall consumer awareness is increasing, it is too early to tell if this growth will translate to a significant increase in retail sales and milk consumption.
During the epidemic period, 91.1% of the public was receptive to the idea of increasing dairy consumption, which was a proposal issued by Chinese authorities. One investigation indicated that 96% of the public think drinking milk could enhance the immune system, particularly dairy rich in the bioactive substance lactoferrin. Additionally, 54.4% of the respondents said they consumed more dairy products since the beginning of the COVID-19 pandemic [2].
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