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Genki Forest’s “Zero Sucrose” Claim: Legal Labeling or False Advertising?

It is legal to label “zero sucrose” on the product package according to Article of “GB 7718-2011 Standard for the Labeling of Prepackaged Foods”. However, in the case of Genki Forest, several legal experts believe the advertising is suspected of being misleading and infringing consumers rights and interests.

Genki Forest (Yuanqisenlin) has become one of the most high-profile beverage brands in China in recent years. Famous for its sugar-free products like sparkling water, Genki Forest has gained considerable traction through a strong presence on social media and has become a big hit among young people. (View more ChemLinked reports here.) However, it was dragged into a public dispute these days.

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