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The Truth about Live-streaming E-commerce in China

Jun 29, 2020

Chris Wang

Amid the coronavirus pandemic, Live-streaming e-commerce will continue to play an eye-catching role in H2 2020. However, it seems that it will remain just one small element of a larger content strategy and will not replace other methods to drive engagement on e-commerce and certainly will not replace traditional e-commerce.

1. What is live-streaming e-commerce in China? It’s content or e-commerce focused?

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2. Who benefits from live-streaming e-commerce?

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3. Which platform should I consider cooperating with?

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4. Is live-streaming e-commerce a scam

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5. What Chinese consumers think about live-streaming e-commerce?

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6. Any interesting phenomenon in 2020?

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7. Is it worth the hype? Will it replace the traditional e-commerce?

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If you are looking for e-commerce trade partner or need any help in China market entry, free to contact with ChemLinked market team at chris@chemlinked.com

Tags : Consumer E-commerce Marketing

We provide full-scale global food market entry services (including product registration, ingredient review, regulatory consultation, customized training, market research, branding strategy). Please contact us to discuss how we can help you by food@chemlinked.com

Chris Wang

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