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The Truth about Live-streaming E-commerce in China

Amid the coronavirus pandemic, Live-streaming e-commerce will continue to play an eye-catching role in H2 2020. However, it seems that it will remain just one small element of a larger content strategy and will not replace other methods to drive engagement on e-commerce and certainly will not replace traditional e-commerce.
1. What is live-streaming e-commerce in China? It’s content or e-commerce focused?

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