U.S. FDA Updates Policy on “No Artificial Colors” Claims and Approves New Natural Color Additives

On February 5, 2026, the U.S. Food and Drug Administration (FDA) announced a notable change in its enforcement approach toward voluntary labeling claims related to food colors. Through an industry letter, the FDA stated that it will exercise enforcement discretion to allow the use of "no artificial colors" claims on foods that do not contain FD&C Act certified colors. At the same time, the FDA approved new and expanded uses of color additives derived from natural sources.