Food & Beverage Innovation Forum 2018 (FBIF2018), themed as “Global Innovation, Powering the Future”, will be held from April 18th to 20th in Shanghai, China. During the past years, F&B industry has experienced a slow increase whereas in the meantime we have witnessed a great number of startups are rising. Through our analysis on the comparison between China’s Top 100 F&B companies and the global ones, we have founded that most of those startups represent new product categories. Also, traditional F&B enterprises have kept a steady growth by strategically placing products in the new categories. We believe that F&B industry competition has entered the age of category competition.
About Agenda
FBIF2018 is a three-day conference, consisting of Plenary Session on Day One and four parallel sub-forums on Day Two and Day Three, sub-forums are Product Innovation A, Product Innovation B, Marketing Innovation and InnoPack respectively.
Product Innovation
Dairy, beverage and snacks are still the major parts in the Product Innovation sub-forum. Meanwhile, with national big health policies unveiled, we have realized that FSMP (Food for Special Medical Purposes) has gradually become the focus of many foods, medical and tech companies. Thereby we have set a FSMP session especially for firms entering in or preparing to enter this sphere to have a better understanding of such new business. In addition, infant nutrition will also be discussed. Speakers will talk about the first 1000 days of life and how to innovate under the new regulation of infant formula will also be discussed.
Furthermore, we highly recommend you to pay attention to our “Future Market Program” and “Hello Foods Prize”. By introducing the most innovative food and beverage products in the world, FBIF committee hopes to bring concrete and visual feelings towards industry innovation for all the attendees.
Marketing Innovation
We focus on trends, channels, technologies and representative business cases of marketing, where you can learn about practical but prospective topics like “Mom Economy”, “Catering Channels”, “Artificial Intelligence”, and “Self-Service Retailing” and etc.
InnoPack
Nowadays, the function of packaging is extended from basic protection to brand representation. More potentialities and innovation of packaging are exploited. Thus in FBIF2018, we will pay attention to design philosophy, materials and technologies and representative cases in packaging. Along with Marking Awards, we will explore more creative designs. Altogether, we will try to help analyze the secret from packaging decision making to brands’ aesthetics.
For the registration of FBIF2018, please contact:
Ada Chen
Business Development Manager
T: +86 21 6208 0525
M: +86 15021839607
E: ada.chen@simbaevents.cn
Alice Du
Media Specialist
T: +86 21 5767 9411
M: + 86 15942659899
