Capitalizing on General Food Nutrient Function Claims

China uses a certification system for functional foods (known as health foods in China) and for nutrient supplements. Use of the certification mark (known as the Blue Hat certification mark) is contingent on products undergoing registration as required for products bearing health claims, or, filing as required for products bearing vitamin/mineral supplementation claims. Nutrient fortification claims and corresponding health claims (nutrient function claims) can also be used on general foods and does not require registration or filing. These rules are laid down in Chinese national standard GB 28050.

A consumption report jointly released by CBNData and Tmall Global shows the growing popularity of health-related products on cross-border ecommerce platform Tmall Global. [1]

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Anne Peng
ChemLinked Editor
Expertise in Chinese food regulations and import issues and with insights into the market, especially in those sectors: dairy products, baby foods, beverages, health and nutrition foods.
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