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China Slow to Accept Liquid Infant Formula

The official release of Japan’s liquid infant formula regulations and the successful launch of ready-to-feed liquid infant formula products have signaled that the infant formula sector in Japan has stepped into a new era. Liquid infant formula products are already well-established product lines in other global markets, however, Chinese consumers have been slower to accept these products. The successful launch of these products in Japan does offer the prospect of influencing consumer purchasing preferences in China. Often there is a lag period between the success of trending products and new consumption practices in Japan and the entry and success of the product in China. 

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Lennie Tao
ChemLinked Regulatory Analyst
Lennie Tao is a food regulatory affairs news editor working at ChemLinked. She graduated from Sichuan International Studies University with a master's degree. Lennie has a vast array of experience and is a regular attendee of China special food training programs and forums. Lennie has a broad range of experience in the food sector, and also has a great understanding of China infant formula regulatory requirements and China health food regulatory requirements.
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