Probiotics have a wide range of application in foods in China particularly in dairy products, beverages, health foods, infant formula, snacks, etc. Consumers are increasingly aware of the benefits associated with products containing probiotics. In China use of probiotics in foods is constrained by a "positive list" and other regulatory requirements. In March 20th of 2019, China's State Administration for Market Regulation solicited public feedback on new rules related to the use of probiotics in foods. The purpose of this webinar is to help you understand related regulatory requirements. This webinar will also offer market data related to segmentation, volume, value, etc.