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A2 Milk Company Under Fire over Spurious Advertising

The US National Milk Producers Federation (NMPF) has issued a challenge to A2 Milk Company for its use of unsubstantiated advertising claims relating to the purported benefits of A2 milk compared to standard milk. Experts have highlighted the potential for these latest allegations to impact consumer demand in China.

On Oct. 23, 2018, NMPF released an article challenging A2 Milk for the use of somewhat spurious advertising claims. It is said, the National Advertising Division (NAD) has submitted the advertising claims made by a2 Milk Company (a2MC) to the Federal Trade Commission (FTC) for further review.

Reference Links
[1]
NMPF Article
[2]
SAMR News
[3]
Guidelines for the use of infant formulas to treat cows milk protein allergy: an Australian consensus panel opinion
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