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GOME.com Heavily Fined for Spurious Advertisement of A2 Infant Formula

Once again advertisements relating to the unsubstantiated benefits of A2 infant formula have been the target of Chinese regulators. The latest incident highlights SAMR’s clamp down on promotional activities and advertisement of special foods and other health related consumables.

On Jan. 21, 2019, former Shanghai Administration for Industry & Commerce (now SAMR) publicized details of 12 illegal advertisements[1], notably illegal promotion of A2 infant formula was once again the subject of a public announcement by Chinese authorities. Gome Ecommerce Company were fined 360,000 RMB for 2 illegal adverts of A2 infant formula and additional adverts related to financial services.

Reference Links
[1] Shanghai SAMR notice released on Jan. 21
[2] A2 Milk Company Under Fire over Spurious Advertising
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