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China E-commerce’s Turnover Hits 253.97 Billion RMB on Singles’ Day

Single’s day (analogous to America’s Black Friday) is often used as a surrogate marker to assess growth in China’s ecommerce sector. This year Single’s day broke all records with turnover of 253.97 billion rmb, bolstered by growth in rural areas and strong performance in areas like infant formula and milk.

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